Brands
SUNPOWER
A Flagship Product
Product Bio
SunPower
White-label, All-Inclusive Holiday Packages
Beachfront Resorts
Week-long Fly&Stay Vacations
Year: 2000-2006
Trip Genre: SunPower branded concept
RECHARGE YOURSELF
If there is a travel product that has generated a tremendous impact within our tourist market it’s the brightly branded SunPower.
Backed by a strong multi-channel promotional campaign, within a 2-week sales period, more than 2.000 people were booked for the winter season – an authentic blast!
For the first time, we were engaging a multitude of fans around a conceptual brand, ironically called Sun… Power, who entered our travel stores asking for a pair of seats like a couple demands two cappuccinos at the coffeeshop.
An absolute career milestone, thanks to all my colleagues at Halcon – the first believers of this hugely disruptive branded concept.
Full Page Ads & Covers
SunPower 2005
Full Page Ad
SunPower Packages
Artist: Policas
Season: Summer 2005
SunPower 2004
Full Page Ad
SunPower Packages
Artist: Policas
Season: Winter 2004-2005
SunPower 2003
Full Page Ad
SunPower Packages
Artist: Policas
Season: Winter 2003-2004
SunPower 2001
Full Page Ad
SunPower Packages
Artist: Policas
Season: Winter 2001-2002
More…
SunPower 2001
Poster Ad
Sunpower Promo
Artist: Policas
Season: Winter 2001-2002
SunPower 2000
Full Page Ad
SunPower Packages
Artist: Policas
Season: Winter 2000-2001
SunPower 2004
Brochure Cover
SunPower Packages
Artist: Policas
Season: Winter 2004-05
Halcon Travel Newspaper
Cover
SunPower Edition
Artist: Policas
Season: Winter 2003-04
HIGHLIGHTED
SunPower: The Making Off
For several years, the SunPower brand regenerated under new themed version – always around gaining an energetic boost on vacation. More than attracting consumers to a destination, they were becoming addicted to a low-cost, white-labeled, travel-package formula.
Gallery
Credits
Creative Process & Graphic Work
Paulo Sergio
An avid promoter of positive change, always looking to promote awareness on seamless processes and turning products accessible to everyone, mainly in the areas of Tourism, Media and Sports.
Policas
Learned a lot from Policas, the first designer I worked with. Versatile, creative and very helpful, made a great job giving life to some brands and concepts I conceived in my blue notebook. If you want to see near-life automobile cartoons, well before Pixars’ Cars, check his amazing ilustration work!