Events
STREET ACTION
40-City, Nationwide Sports Roadshow
Full Page Ads & Promos
Halcon Street Action
Event Promotional
Graphic Artist: L. Azevedo
Year: 2007-2008
Halcon Street Action Magazine
A5 format
Roadshow Program
Graphic Artist: L. Azevedo
Year: 2007-2008
More…
EVENT Bio
Street Action
Nationwide Sports Roadshow.
40 events featuring athletes, clubs and sports practice.
Esports Game Bus.
Multi-sports playing field.
October 2007 – May 2008
HALCON STREET ACTION
As a prominent brand in sports sponsoring, Halcon took the task of taking its sponsorized clubs and athletes on a nationwide roadshow, setting up full-day sport events on forty Halcon cities. Places where the company was having representative offices.
From rural towns to Praça da Figueira – one of the most emblematic squares in capital Lisbon, for a long and strenuous winter season, a mini-Euro of 7-a-side football was played throughout Portugal, by kids from local clubs and schools. Portuguese handball league arranged practice sessions by professional players, and other sponsored franchises adhered to the project voluntarily.
At selected locations, autograph sessions took place with national team athletes, like triathlon Olympian Bronze medalist, Vanessa Fernandes. Proud to take the best of sport to those who deserve it all – children!
Gallery
Credits
Creative Process, Event Production
Paulo Sergio
An avid promoter of positive change, always looking to promote awareness on seamless processes and turning products accessible to everyone, mainly in the areas of Tourism, Media and Sports.
MOVEMENT
Headed by a great marketer, Nuno Fonseca, Movement was already a successful player in the business of sport events. Since the first call Nuno put all his efforts and multifaceted skills on behalf of the project, and a really hard one. Couldn’t have been done without their commitment!